Agenda 2030 Forum

Development of the visual identity for the ESPM, Fiocruz, and UNFPA Forum. The concept was inspired by the movement of United Nations flags waving in the wind. The meaning of the Sustainable Development Goals (SDGs) is also conveyed through the selected color palette, in which the colors represent diversity and inclusion. The images above show different versions of the brand, graphic symbols, color patterns, applications, and other visual elements.
 

Inspired by the 2030 Agenda, the ESPM–Fiocruz–UNFPA Forum for the 2030 Agenda (Agenda 2030 Forum) provides a space for discussing the development of sustainable cities and envisioning a future in which “no one is left behind.” The event is organized by the Escola Superior de Propaganda e Marketing (ESPM), the Oswaldo Cruz Foundation (Fiocruz), and the United Nations Population Fund (UNFPA).
 

The first edition, held on December 10, 2020, at 10:00 a.m., featured a discussion with Alexandre Gracioso, Academic Vice President of ESPM; Paulo Gadelha, Coordinator of the Fiocruz Strategy for the 2030 Agenda and former President of the Foundation; Junia Quiroga, Assistant Representative of UNFPA Brazil; and Carlo Pereira, Executive Director of the UN Global Compact.