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portfolio 

I am currently transferring my portfolio from Behance to this platform. As a result, this page will undergo several updates over the coming weeks.

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A selection of projects developed through real-world engagements, carried out across diverse contexts and for a range of organizations. The work brings together component systems, interface patterns, visual guidelines, and principles of use designed to ensure consistency, scalability, accessibility, and efficiency in the creation and evolution of digital products and services.

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This section demonstrates how these solutions can function as design infrastructure, connecting strategy, user experience, technology, and development to support the consistent evolution of digital products in complex, real-world contexts.

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Escola do Pão Bistro

Escola do Pão breakfast was recognized by Veja Rio as one of the best in Rio de Janeiro for several years.
 

The website project involved UX Design processes, including information architecture, navigation flow definition, interface design, and screen prototyping. The experience was guided by emotional design principles, focusing on perceived value, atmosphere, and a sensory connection with the brand.
 

One of the project’s central goals was to present the bistro and convey its value proposition through a sophisticated, organic, and welcoming look and feel. Inspired by Provence, the visual universe evokes lavender fields, historic towns, and the region’s cinematic landscapes, bringing together references to gastronomy, wine, and emotional memory.
 

The new website was successfully launched and became a milestone in the evolution of the organization’s digital presence and brand positioning.

Agenda 2030 Forum

Development of the visual identity for the ESPM, Fiocruz, and UNFPA Forum. The concept was inspired by the movement of United Nations flags waving in the wind. The meaning of the Sustainable Development Goals (SDGs) is also conveyed through the selected color palette, in which the colors represent diversity and inclusion. The images above show different versions of the brand, graphic symbols, color patterns, applications, and other visual elements.
 

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Saúde Petrobras web platform

The project involved redesigning the Saúde Petrobras web platform for desktop and mobile. The process began with user research conducted through Optimal Workshop, combining card sorting and a survey to understand users’ expectations, information organization preferences, and navigation needs.

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cRio Think Tank

I led an institutional repositioning project for an IES through the development of a Think Tank, coordinating a multidisciplinary team of designers, administrators, advertising professionals, and statisticians.

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Teixeira encyclopedia

The project brings together two digital products created to celebrate and preserve the history and legacy of the Teixeira family. The first is the family website, dedicated to its members and featuring aspects of the lives and careers of each of Oswaldo Teixeira’s children and some of his grandchildren. The second is the Teixeira Encyclopedia, an online system designed to catalogue, organize, and preserve the family’s art collection.

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© 2021 by Ariel. All rights reserved.

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